The nitrogen effect

Brand growth that measures up

Pain management
18% Sales Uptick
Sales growth

Our insight-driven, integrated campaign used only non-personal channels to directly grow sales for a 52-year-old brand

Hemophilia
20% Increase in peer-to-peer program attendance
Increase in program attendance

We transformed a typical slide show presentation into an interactive experience, challenging the status quo and attracting an increased number of attendees

Vaccines
40% Increase Of Brand Awareness
Increase in likelihood to act

Through our impactful out-of-home and geo-targeted digital campaign, we raised awareness and drove action. After viewing our campaign, our target audience was 40% more likely to get vaccinated

Our core strengths

Specialist expertise, connected solutions

Brand development and HCP promotional communications

Digital, innovation and technology

Patient engagement, support and communications

Growth at every stage

We drive success wherever a brand is in its lifecycle

Preparing the market pre-launch

  • Scientific platform
  • Brand identity & lexicon
  • Patient journey mapping 
  • Brand strategy & platform positioning
  • Disease awareness 
  • Disease state education

 

Select the next stage in the cycle

Driving rapid uptake at launch

  • Message platform & brand story
  • Core creative 
  • Customer journey mapping
  • Channel strategy
  • Multichannel launch campaign 
  • Events
  • Internal engagement 
  • Sales force training 
  • Measurement, analytics, and intelligence

 

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Broadening use

  • Brand optimization
  • Repositioning & refresh 
  • Evolve creative 
  • Ongoing content development
  • Channel strategy 
  • Multichannel campaign 
  • Compliance & adherence programs 
  • Launch of new indications
  • Measurement, analytics, and intelligence

 

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Maturity and LOE

  • Life-cycle management
  • Franchise development
  • Peri-LOE planning
  • Core creative refresh 
  • Transition to non-personal channels 
  • Patient & stakeholder engagement 
  • Measurement, analytics, and intelligence

 

Select the next stage in the cycle

We’re proud of our work and would love to tell you more about it.

Get in touch